About Us
What Do We Value?
Karen Kroeger started our company in 1982, then called Karen’s Tax Service. What began as an in-home tax preparation office grew over the years into Kroeger Financial, now a tax and financial planning business serving hundreds of clients.
We structure our business around the ideals we value most. Our Mission is to guide clients in making choices that will allow them to live the lives they want. We love our work, and enjoy our client relationships and our role in helping others achieve financial goals. As individuals, we strive to find a balance between our work and other activities that make us feel fulfilled.
In our capacity as your financial advisor, our goal is to get to know you as an individual, and to make investment recommendations based on your personal goals and interests.
Our Mission
What Do You Value Most?
This question drives our financial planning process. Many people think the job of an investment advisor is to help clients accumulate wealth, but we don’t believe sitting on a pile of money is the best way to live a life. We view wealth as a utility for living the life you want now and in the future- whether this means travel, retiring early, buying a dream home in a dream location, financing college for your children, providing financial security for loved ones, making charitable donations to organizations you believe in, or any combination of these.
We will help you identify your goals, prioritize them, and then work with you to develop the roadmap that will help you strike a balance between investing in your future, and enjoying the life you have right now as well.
Our Commitment
We are committed to providing personalized investment management and comprehensive financial planning for our clients. We are fee-only advisors who adhere to the fiduciary standard of care.
Simply put, our financial advice is always tailored to an individual clients needs and goals and is never influenced by commissions or sales incentives for a particular investment vehicle. As a financial advisory firm, our primary focus is to provide unbiased opinions that are designed to achieve long term investment results.
Ongoing Client Care
Because there are many factors that may change in your situation or the environment, it’s of the utmost importance to us to be proactive and knowledgeable in the financial industry.
We are committed to staying up-to-date on relevant tax, estate and social security laws in order to provide you with the best financial advice for your particular situation.
Our Team
Our Process
A strong process is the best way to create a more financially secure plan. Our approach seeks to protect your needs now and plan for the future in a tax efficient manner. Our goal is to assist you in building a solid financial structure that will stand the test of time and that will grow and build wealth for you and your family.
Our process is based on two key aspects of financial security: risk management and wealth creation. A plan must help ensure financial security throughout your life, for you and for your loved ones. It must provide income replacement and asset protection in the event that the unthinkable were to happen: disability, critical illness or death. The plan must also aim to build the maximum it can via a solid, tax efficient wealth portfolio.
With these goals in mind, we will work together to assess your total financial planning needs. We will consider important milestones such as major purchases, marriage, children, education, dreams and retirement. This plan will entail regular review of ongoing financial management strategies.
This goal-based financial security planning approach is designed to help you:
What is Comprehensive Financial Planning?
Comprehensive financial planning is about more than preparing for retirement. It’s about working to achieve short and long-term goals, and helping to protect the most important things in your life.
This plan should include solid insurance and investment products and be flexible enough to meet your changing needs.
Getting Started
The first step to achieving financial security is creating a strong financial strategy. We will work together to prepare a plan that helps you: